

How to beat banner blindness
1. Placing your banner ad above the field on a web page will gain more attention because of how viewers read a webpage. As i stated in...


Banner blindness
Banner blindness is the phenomenon where the visitors on the website consciously or subconsciously ignore banner ads. Benway and Lane...


Banner ads
A banner ad, also known as a web ad, is an advertisement that is displayed in a webpage. The advertisement consists of an image ( jpg.,...


Inbound marketing
Inbound marketing is a marketing strategy that focuses on being found by customers rather than seeking them out, like in traditional...


Website rules
When setting up a website keep in mind that there are people who will be viewing your website with disabilities such as visual, hearing,...


Survey
The best way to get customer feedback? A survey! This doesn't mean you need to forget digital marketing strategies either, technology has...


Blogging
How can blogging help spread the word of your brand? A blog is a regularly run website or web page. It is typically run by an individual...


Intergrading traditional and digital marketing
While many companies just opt for one or the other the best marketing strategy is to integrate digital and traditional marketing to widen...


Digital vs traditional marketing
Traditional marketing is based offline whereas digital marketing is all online. The largest difference between the digital and...
What is viral marketing?
Viral marketing, a marketing technique that encourages the passing on of information, like a virus, your post spreads. How it works - By...