Intergrading traditional and digital marketing

While many companies just opt for one or the other the best marketing strategy is to integrate digital and traditional marketing to widen the rang of the potential customers. There are many ways to integrate both digital and traditional marketing strategies. In recent years companies have become very imaginative with integration.

The most commonly used integration method that is seen virtually everywhere nowadays is having their offline ads encouraging the reader to continue the conversation online. Examples include: Flyers prompting consumers to "like" them on Facebook or "follow" them on twitter, Facebook organised events encouraging people to attend these live events. Even at these events the spokesperson could ask the audience to share their experience online and follow their businesses page.

Another commonly known integration method is traditional mailing being followed with a supportive email campaign. Sending out an email to those who have revived the mail will ensure that those who have disregarded the the mail will have a second chance to view your content. This strengthens the brands name and may even mean more traffic on your site or social media or vice versa.

Now don't let these strategies be your only choices, as i have stated before companies have come up with their own original ideas. These companies have had the best success with integration and most believe it is the best way to market your product, service or business.