Google Analytics
- Jessica Desmond
- Apr 5, 2017
- 1 min read
Google analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Integrated with AdWords, users can now review online campaigns by tracking landing page quality and conversions (goals). This can be anything from sales to downloading a file, such as:
Show you where your visitors are coming from
What they did on your site
How long they were on your site
Tell you which of your pages receives the most traffic
What keywords from the search engines brought your visitors to your site
See your most important analytic data first
Determine where your most frequent visitors are from
Learn what people are searching for on your site
Identify the wort performing pages
Determine weather you need a mobile site
Using all of this information can help you make more informed decisions about potential changes to your website.
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