Survey

The best way to get customer feedback? A survey! This doesn't mean you need to forget digital marketing strategies either, technology has evolved so that a lot of strategies you can do offline i.e. Banners, etc. are also offered online too. In fact having a survey online is way more efficient as it will be analysed for you!

Creating a survey online is much like creating one offline, to begin you must know what you wish to find out and what actions you want to take as a result of the survey. Make sure to list the most important topics first and remember to ask exactly what you want to know, you can't solve the problem if you ask the wrong question. Try different ways of phrasing the question so the respondents do not get confused. You may want to write and rewrite the question several times before you have the perfect question(s) for each topic. There are different types of questions better suited to get you the best information on return -open-ended, closed, rating and multiple choice. Make sure to keep your questions unbiased!! Remember to reread your questionnaire to find any major holes, better yet get someone else to do the questionnaire for you as a trial run. While your at it, time how long the questionnaire takes to fill out. A survey should take less than 15 minutes or people will be less willing to take part in it. Try protesting the survey on a small group of people to obtain feedback and revise again. Keep protesting and revising until the survey is perfect and you can begin distributing.

When posting your survey online the answers will be automatically analysed for you -how many people completed the survey, how many of the same answers there were, etc. Interaction with customers is a must and giving them a chance to give feedback on your business/product/service makes them feel involved. So remember the to create an online survey as well as hard compiles next time, you will get more willing participants and a broader range of opinions.