How to beat banner blindness

1. Placing your banner ad above the field on a web page will gain more attention because of how viewers read a webpage. As i stated in the last blog viewers read a webpage in an "F" shape, which would mean that placing your ad on the top of the page would mean that it would be the first thing a viewer reads.

2. Design your advert in the same form and function of the web page you are placing your ad on. This is known as native advertising, this entails your ad having the same looks and feel as the web page. This provides higher viability for your advert.

3. Offering ads to users based on their interests and performances is a great way to reach your target audience. Under this term there is behavioral targeting which is essentially the same concept. Users will be served ads based on their browser history on the internet.

4. Tweak your ads design so that it will stand out on the web page. Take into account colour schemes, text and images while keeping in mind to stay as close to your brands image. Contrasting with the web page will call more attention to the ad and its content. For example if the host site is light - coloured use dark and so on. Maybe thing of including a CTA (Call - to - action) button.