Mobile Marketing

Mobile marketing is marketing through mobile devices, phones and internet. Some of these methods include text messages (SMS), picture messages, audio messages (MMS) and mobile internet. In an era like this where the majority of potential customers own or have access to mobile phones including mobile marketing, like social media marketing, would seem to be a very smart idea for any businesses marketing campaign. Depending on your customer group and your marketing objective there are many different marketing techniques you could use to market your business, product or service such as:

• Sales promotions - 'Text this number back to receive vouchers and discounts'

• Special offers - Sending special codes to existing loyal customers

• Information - Time, critical issues, reminders about events, products, services or appointments

Before begin mobile marketing there are several things you must take into account.

• Check whether or not the person is eligible to receive the information in the text being sent out.

• Deciding how to collect the numbers.

• Deciding if the customer will be charged to receive the text, and if so how much they will be charged.

• Know how to stop the message if requested.

• Exploring how to make your messages concise and interesting.