Banner ads

A banner ad, also known as a web ad, is an advertisement that is displayed in a webpage. The advertisement consists of an image ( jpg., png., gif.) or a multimedia object (this could be created using flash or HTML5). By embedding the advertisement into the website it is intended to attract traffic to the website, of the business/service/product advertised, by linking to the website of the advertiser. Banners can also function as regular, print advertisements to inform or notify about a new product, to increase brand awareness and so on. Banner ads can come in a variety of sizes, 468x60, which is considered to be a full sized ad, 728x90, which is a leaderboard, and so on.You can start a banner advertising campaign with Google Adwords or any other display network.

Today the world of banner ads has developed from banners ads you see on websites to social media ads like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads. Online advertising formats as banner ads, video, rich media and sponsorship will account for the largest share of digital ad spending.

It is easy to grow awareness using banner ads, businesses such as apple and Nike use banner ads to grow their businesses. With people seeing your adds on a load of websites they will easily recognize your brand in future. It is a great way to build a users base and if somebody came on your website but didn’t sign up on your newsletter or didn’t try out your product you can re-target them with banner ads.

When choosing a site to place your banner advert make sure to take into account:

• How much traffic the website gets.

• The price they will expect.

• Weather or not your target audience visits this website.

• Is this website in your industry or does it relate to your products, services, or interests.

When creating the banner ad follow these steps:

1. Take into account your target audience and what you want from them. Do you want them to click the ad and go to your site, would you like them to sign up for your newsletter etc.

2. Choose the size you wish your advert to be and remember the simpler the banner ad is the easier you can communicate the right message to your audience make sure no to overcrowd your ad and make it look sloppy.

3. Choose the text for your ad carefully and maybe use a CTA (call to action) button.

4. Take into account what font you are going to use, make sure it is readable?

5. Low quality photos and images used in a banner ad can create the idea that your business is not great.

6. If you want to create professional banner ads and you want people to recognize your brand on the internet I recommend you to stay close to your brand color while also trying to contrast with the page it is on, this might mean tweaking the advert for every site you with the ad to be on.

7. Don't forget you company name logo and website.

Like any form of advertising you just need to know how to optimize it and get the best out of it. Try checking out other companies banner ads before starting your own and see how it is normally done, what is best to avoid, what makes it more attractive and so forth.