What is viral marketing?

Viral marketing, a marketing technique that encourages the passing on of information, like a virus, your post spreads. How it works - By using pre-existing social media networks you can easily spread brand awareness. Viral marketing can take form of anything, video clips, ebooks, text messages, emails, interactive flash games or web pages. But for viral marketing to be successful your message needs to be captivating, try making your post creative, different, amusing or special the receiver needs to be encouraged to share your message. The success of your post going viral is all down to your potential customer forwarding your information.

Now, accept the fact that some viral marketing techniques work better than others. Remember also that your viral marketing campaign need not include all the strategies but the more you have may make for a more successful campaign. Three of the most commonly used strategies are:

1. Give away's - Free products or services are one of the quickest way to grab the attention of the audience. Cheap or inexpensive way generate a wave of interest, but free will usually do it much faster.

2. Team up with unlikely partners - Teaming up with people outside of your usual industry means a new potential customers. This could also mean creating a buzz around your campaign.

3. CTA buttons - Call to action buttons makes it easy for people to share your content.When you compel your new visitors to share your content, you’re able to increase the chances of getting more traffic to your page and your message is spread to an audience that may not be your target audience but may still be interested in your product/service.