Digital vs traditional marketing

Traditional marketing is based offline whereas digital marketing is all online. The largest difference between the digital and traditional is the cost. Sites such as Linkedln, Facebook and so forth aren't free if you wish to be promoting your business on them although it is by far a lot cheaper than any form of traditional marketing. Printing out brochures, flyers billboard posters cost quite a bit to get as many as would be needed to get the word out. To pay for television adverts and any other traditional marketing strategy can cost an amount of money small businesses could never have paid for. Making digital marketing the best marketing strategy for businesses of every size, not just the large ones with a lot of money to spend on every campaign.

The second difference between digital and traditional marketing is the time needed. While you need to take into account the amount of time needed to print your paper advertisements, like flyers and such, the only time you need to account for with digital marketing is the time you may need to allocate toward making it. A big plus is that once you send out your information on the internet it could go viral within a matter of hours, hundreds of people could read your advert within an hour.

While your text online is easily changed, your traditional is less easy to edit. Once your your flyers, brochures or billboards are up and out in the world there is no way to easily correct a mistake such as a misspelled word. one of the perks about marketing online is that once a mistake it is noticed it is very simple to edit your post whether its on social media or an advert on google.

Although you can hand out a flyer to everyone you pass on a street there is no guarantee that each or even half of those people will read the information you have handed them. An advantage with your online advertisements is that you can track every one of your advertisements, you can know exactly how many people have viewed your information and where they went from there.

Digital marketing is a brilliant platform to easily promote your business/product as a great deal of the target market is online these days and, as i have stated before, can be spread quickly. However there is an entire set of potential customers out there that do not have internet connection or who do not have any social media profiles, meaning to limit yourself to only market online you are ignoring an entire section of the market. This is why companies tend to opt for marketing in both traditional and digital.