Social media

Social media has become a large part of the daily lives of most people these days, people spend hours on there social media accounts catching up on peoples lives, reading articles etc. This means using social media as a marketing platform would be a huge advantage. Make sure that you apply smart integration with social media channels that suit your brand image and the product/service you wish to promote. Not all social media channels will bring about the positive feed back you are looking for but this can be used to your advantage. Publicly dealing with customers problems and trying to help will create a positive image for your brand. Keeping a social media account running, or multiple, can be difficult. You must interact with customers, listen to their criticisms and adapt, have quality posts, etc. You should ensure you have a social media team that will be about quality over quantity. Content is key! Putting effort into making your social media accounts engaging, proactive and fun will make all the difference. Just by adding puzzles, teaser or games could create a buzz around your business. Try to avoid restricting feedback to a Facebook wall instead try setting up a discussion board. Also don't just post and move on make sure to interact with customers weather the feed back is good, bad or indifferent, constant interaction with customers or potential customers will create a good name around your brand. Never try to be something you are not. Be ethical, deceiving or lying to your potential customers will not pay off because if someone suspects then, creating a false feel to your brand and lying and deceiving will more than likely go wrong leaving only bad words in the mouths of your audience.